![]() ![]() ![]() It is a municipality located in the famous island of Siargao and ecotourism is the main driver of its economy. General Luna, Surigao del Norte is one of the known tourist destinations in the Philippines. Its basic advantage, which also constitutes its basic difference with quantitative research, is that it offers a complete description and analysis of a research subject, without limiting the scope of the research and the nature of participant’s responses (Collis & Hussey, 2003). The main characteristic of qualitative research is that it is mostly appropriate for small samples, while its outcomes are not measurable and quantifiable (see table 3.1). In order to satisfy the objectives of the dissertation, a qualitative research was held. ![]() As such, the proposed research took the form of a new research but on an existing research subject. Rather, numerous pieces of previous academic research exist regarding the role of DMOs in promoting and managing tourist destinations, not only for Athens in specific, but also for other tourist destinations in Greece and other places of the world. The research held with respect to this dissertation was an applied one, but not new. In more details, in this part the author outlines the research strategy, the research method, the research approach, the methods of data collection, the selection of the sample, the research process, the type of data analysis, the ethical considerations and the research limitations of the project. As it is indicated in the title, this chapter includes the research methodology of the dissertation. ![]()
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